Pertamina: To Make MSMEs More Enthusiastic, Pertamina Invites MSMEs to Join the Marketing Live Competition

PT Pertamina (Persero), through the Micro Small Business Funding program (PUMK), held a Marketing Live Competition to promote and sell products through Instagram, Tiktok, and the marketplace held from 5-15 June 2022.

The terms and conditions are each participant is required to follow gen_umkm on Instagram, screen capture the live session with the most viewers for verification, upload live results to Instagram by tagging gen_umkm and use GenLiveCompetition for the hashtag.

Acting VP of Corporate Communication of PT Pertamina (Persero), Heppy Wulansari, stated that the activity is intended for all fostered partners, both Pertamina partners and not. “Especially for Pertamina Fostered Partners, they are required to include the business name and partner code,” she said.

Meanwhile, the winning criteria are participants with the most viewers and sales during the one hour live session. For the six winners of each category, general and Foster Partners, there will be prizes up to millions of rupiah.

Sale strategy is an art that not only focus on products or hard-selling, but also paying attention to heart selling.

Product knowledge is very important but also the ability to make potential buyers comfortable. Recognizing the customer’s wishes, a friendly face, and polite speech are forms of body language that must be highlighted when meeting customers.

Along with the technological development, the perpetrators of Micro, Small, and Medium Enterprises (MSMEs) are competing to digitize their business to keep up with the rapid technological developments.

Heppy appreciates this activity to raise MSMEs spirit amidst the pandemic transition to the COVID-19 endemic. “Even in online content, the first sentence we issue is an attention-grabbing sentence that does not go directly to the product but focuses on what “advantages” potential buyers will get,” she said. It is to enter the subconscious mind that the potential buyer really wants the product.

With digitization, there are several benefits for MSMEs, including saving on marketing costs which increases operating profits, broader marketing reach, and MSME business players can serve consumers in real-time virtually. Consumers served in real-time will be happy and be regular customers.

There are so many MSMEs that develop their businesses using internet-based technology, such as: creating websites to do digital marketing to having E-Commerce. Until 2021, PT Pertamina (Persero) has had 355 MSMEs to Upgrade and Go Digital.

With the MSMEs digitization, the products offered are better known because of the digital marketing system. MSMEs who want to start the MSME business, shouldn’t be afraid to lose to big entrepreneurs.

“Currently, the key for successful MSME products is to be diligent in promoting through social media, websites, and E-Commerce,” Heppy concluded.

Pertamina always supports SDGs (Sustainable Development Goals) achievement through ESG (Environmental, Social, and Governance) based programs implementation in its operational areas. It is part of Social and Environmental Responsibility (TJSL) to realize economic benefits in the community.

Through UMK programs and Energizing Your Future spirit, Pertamina wants to provide energy that can move the economy–energy that fuels and energy that produces sustainable growth while encouraging every Foster Partner to upgrade and become Go Global MSEs.