Sasol: Launching Sasol Rewards, A New Rewards Programme For Sasol’s Fuel Customers And South African Motorists At Large

Sasol launches a new and leading customer rewards programme called Sasol Rewards which will offer instant points to customers and South African motorists at large.

Sasol wants to reward its loyal customers with an opportunity to save on fuel purchases and enjoy other benefits by signing up to its rewards programme. With a Sasol Rewards membership, customers will earn points from fuel purchases, that can be easily redeemed against fuel and in-store purchases at any of the participating Sasol Retail Convenience Centres.

According to Palesa Mokaba, Vice President, Marketing for Sasol’s Energy Business, Sasol aims to excite its customers with a personalised experience as well as new and differentiated offers, including digital offerings, that will increase convenience and generate savings for customers.

Says Mokaba: ‘Sasol is an iconic South African brand and a customer centric obsessed company. Our Sasol Rewards offering is just the beginning as we are also also working towards delivering modernised stores, further leveraging our strategic Retail Convenience Centres supply partnerships to improve our instore offerings and we are ambitiously planning on expanding our Retail Convenience Centres to serve more customers in high growth areas’.

Says Frans Maluleke, Senior Brand Marketing Manager at Sasol’s Mobility and Customer Experience business: “We want to say thank you to our millions of customers for their loyal support over the years with our new Sasol Rewards programme offering. For the launch period, under the theme “Siya-Swiper as a nation of Swipers”, we are offering participants the opportunity to earn points every time they swipe their Sasol Rewards card.