Pertamina: Pertamina Strengthens Fuel Distribution Network Through the SME Pertashop Empowerment Program

PT Pertamina (Persero) currently has a financing program, Pertashop Empowerment SME program aiming to strengthen the fuel distribution network to ensure the fuel stock availability and distribution for the public, including in remote areas.

“I am pleased to join Pertashop Empowerment SME Foster Partner. With this, I will be able to expand my business,” said Nanis Mukti Rahayu, Owner of CV. Berkah Jaya.

Nanis admits that she is happy to help the surrounding community by providing Pertamax fuel with the same price and dosage as petrol stations that is quite far.

Nanis’ Pertashop is located in Grati Pasuruan. She joined Pertamina’s Foster Partner in December 2021 and succeeded in selling Pertamax-type fuel an average of 268 KL per day.

Pertashop Empowerment SME is a leading Social and Environmental Responsibility (TJSL) program that integrates coaching programs and financing assistance, which aims to support equitable access to energy for the community, especially environmentally friendly fuel. Pertashop provides Pertamax fuel and other non-subsidized Pertamina products such as Bright Gas and Lubricant.

Vice President of CSR & SMEPP of Pertamina, Fajriyah Usman, said that the Pertashop Empowerment SME program was launched in 2021. So far, there have been 16 Pertashop Empowerment SME Partners spread across various regions.

“As special gift for Pertamina’s loyal customers, there is a special fuel promo at Fostered Partners of the Pertashop Empowerment SME program,” she said.

For seven days, 20 vehicle owners purchasing Pertamax at Pertashop Empowerment SME fostered partners will get various attractive fostered partners’ products. For car owners with a minimum purchase of IDR 100 thousand per day. Meanwhile, for motorcycle owners, with a minimum purchase of IDR. 50 thousand. Further, this purchase promo applies in multiples.

The sales promotion will start in Padang Sidempuan City and Gresik Regemcy on July 28 –August 3, 2022, with the theme Payday Promo. Furthermore, several cities such as in Boyolali and Bireun regency will implement the promotion in mid-August 2022, including North Aceh District and Mojokerto Regency in September 2022, Gunung Kidul and Bireuen regency in October 2022, Palembang City and Pasuruan Regency will start in November 2022. In December 2022, it will be applied in Probolinggo and Musi Banyuasin.

According to Fajriyah, Pertashop Empowerment SME Foster Partners can be developed as sales and distribution for other Pertamina products apart from fuel. Meanwhile, Fostered Partners can be encouraged to be upgraded according to the Pertashop business scheme. So, their business can progress since joining the SME Empowerment Pertashop program. Fostered Partners can enter the Non-Fuel Retail (NFR) business such as Bright Store, Enduro Express, etc.

Fajriyah hopes Pertamina can achieve the distribution target by 2022 with at least 50 Pertashop Empowerment SME Partners. To be a SMEPP Pertashop Foster Partner, the maximum loan limit provided is IDR 250 million. “Prioritizing prospective loan recipients to have fixed assets as collateral with a minimum collateral value one time of the proposed loan,” she concluded.

Pertamina supports the achievement of SDGs (Sustainable Development Goals) through the implementation of ESG (Environmental, Social, and Governance)-based programs in all operational areas, which is part of the Social and Environmental Responsibility (TJSL), to realize economic benefits in the community.

Through the PUMK program and the spirit of Energizing Your Future, Pertamina will provide energy that can move the economy–energy that fuels and energy that produces sustainable growth. To encourage every Foster Partner to upgrade and Go Global.